Description
The goal of the strategy term project is to give you practical experience with the elements of strategic management. Each
assignment requires data collection about, and analysis of, the firm you select for this study. By the end of the final step of
this project, you will have gained practice in using key strategic management concepts and processes, increase your
understanding of the material, and developed real experience in conducting a complete strategic management analysis of a
company. the company chosen is (KO) Coca-Cola from the DOW 30.
COMPLETE OR ANSWER THE FOLLOWING INNOVATION AND BUSINESS STRATEGIES QUESTIONS
1. Where does your firm position itself on the industry life cycle? What are the strategic implications?
2. What is the firm’s innovation strategy? Does it rely on incremental or radical innovations? Disruptive or architectural?
What are the competitive implications of the firm’s innovation strategies?
3. What attributes describe the current major customer segment for your firm? Are these changing? If so, is your firm
prepared to meet these new customer demands?
4. How does your firm organize for innovation? Does it use a closed or an open innovation approach? Is its current
approach working, or does it need changing? If it does need changing, in what way?
5. Does your selected business have differentiated products or services? If so, what is the basis for this differentiation
from the competition?
6. Does your firm have a cost-leadership position in this business? If so, can you identify which cost drivers it uses
effectively to hold this position?
7. What is your firm’s approach to the market? If it segments the market, identify the scope of competition it is using.
8. Using the answers to the preceding questions, identify which generic business strategies your firm is employing. Is the
firm leveraging the appropriate value and cost drivers for the business strategy you identified? Explain why or why not.
9. What suggestions do you have to improve the firm’s business strategy and strategic position?
10. Create a strategy canvas for your firm. Set on the horizontal axis an appropriate selection of the value curve items and on the vertical axis, set the value offering. You can include these items from a competitor (such as strategic groups) for comparison.
