Description
QUESTION 1:
Identify the firm’s apparent current mission. Then briefly review the firm’s current objectives and strategies.
QUESTION 2:
How would you describe the firm’s current financial condition? (Use financial ratios and other pertinent income and balance sheet data to support your analysis).
QUESTION 3:
Outline and discuss the firm’s external opportunities and threats, using any analytical model(s) you believe are relevant.
QUESTION 4:
Outline and discuss the firm’s internal strengths and weaknesses using any analytical model(s) you believe are relevant.
QUESTION 5:
Based on your analyses:
a. Revise the firm’s mission and objectives if necessary.
b. Develop and discuss corporate and business strategies that you recommend to achieve the firm’s mission and objectives.
QUESTION 6:
Outline and discuss the specific actions needed for implementation of your chosen strategies. This should include the following:
a. Specific strategies and long-term objectives in such areas as marketing, human resources, finance, operations and information systems as appropriate.
b. Specify the financial results expected.
