Question Description
I’m working on a marketing writing question and need guidance to help me learn.
Your task for the semester project is to create a Strategic Marketing Plan for a New-to-the-World product or service that significantly fulfills a specific customer need and will result in substantial growth for a three to five year period. The budget is $300,000. The product or service you chose for your project must be realistic and have a benefit that will allow the creation of value and profitability for both your target market and your newly developed company. The $300,000 investment must pay a cumulative net ROI before taxes of 100% by the end of year 5. This means your company’s total net profit before taxes by the end of year 5 must be a minimum of $300,000 which would include executive and manager salaries as a fixed cost allocation.
